A Kernel of a Marketing Idea. Or, Why Are You All Wearing Sparkly Clothes?

8 08 2010

My “little chorus” had a gig last week. I sing with a large Sweet Adelines chorus, The Melodeers, that’s right near my house and a small Sweet Adelines chorus, Riverside Chorus, that’s an hour or so away. My large chorus doesn’t sing out very often all together, but the small one does gigs fairly regularly, especially in the summer. My sister Amy is also in both choruses. (And, she’s the bass in our quartet.)

Riverside actively seeks out opportunities to sing in the community. First of all, it’s part of our mission to be a community chorus. Also, we find that it’s a good way to solicit members. Sometimes we get paid, sometimes we just do it for the opportunity to go out and show people who we are and what we have to offer. Also, we like to sing! Sweet Adelines love to perform.

So we had a paying gig last week — a 90th birthday party at a very busy, big local restaurant— Linos, in Rockford, Illinois. We actually performed downstairs in a party room, but as always, when a bunch of people stand around in the same sparkly outfit, wearing “heavy street make up,” you attract a lot of attention. Lots of people asked us if we were going to sing.

Jeffrey, guy from the restaurant who seemed to be in charge of the party was very attentive, brought us glasses of water while we were warming up, made sure we had everything we needed, etc. He told us afterwards that he really enjoyed our singing both during the warm up and during the performance.

On the long drive home from Rockford, Amy & I talked about how we could motivate restaurants to give out our flyers to people who are having parties in their party rooms. What if we offered to sing around the restaurant for free for every three or four gigs that we do for their party patrons?

Could we do it for Riverside out in that neighborhood? Could we try it for our quartet in our own neighborhood?

What do you guys think about this? Has anyone else tried this strategy? What works for you?

:)Sj





Let’s Paws for a Contest!

28 07 2010

Meowsic CatMy first month and I’m already straying from the format — wait— do I have a format???

I need help. I’ll tell you my tail and then, please share this with all the young, starving sharp, creative folks that you know.

Look to the right. Do you know her? Her name is Meowsic Cat. She’s a character of mine and we sell her on shirts, bags,etc., printed and embroidered. She has quite a following. She’s just purrfect!

Clearly, she’s a musical cat. Her whole self is in the shape of a treble clef. Though I’m good at a LOT of things, this kind of out-of-your-brain design, doesn’t come easily to me. But when my sister asked me to design a musical cat, well, Meowsic Cat was a natural (that’s for you, Laurie!)

bass clefNow I’m being hounded to design a dog. We know a LOT about this dog. We know his name, his sex, we know that he’s associated with a bass clef (look to the left.) What we don’t know, is what the little guy looks like!

I just couldn’t master thinking out-of-the-box enough. I felt like a heel. My design has musical elements, and does utilize a bass clef, but I just haven’t hit on the perfect design. All my efforts fell flat. I was licked.

So, here’s my challenge to you, gentle reader, show us what our musical dog looks like. Send your design ideas to me at sj@essjay.us. If we choose your design, or the main part of your design, we will give you a cash prize — $200. You will give us all rights to him forever and ever. Your name will be published on this here blog. We’ll make him famous.

Everyone who submits a design, along with the attached rules and release, filled out and digitally signed, will be entered in a drawing to receive a $25 cash prize. This form must be filled out in Adobe Reader 8.0 or above. Adobe Reader is available as a free download. You may submit more than one entry but each entry must be sent in a separate e-mail and each entry must be accompanied by a signed release.

Official Rules & Release Form

Fetch me a design! Unleash your creativity!
Don’t make me beg!

(I have a good feline about this!)

:)Sj