A Kernel of a Marketing Idea. Or, Why Are You All Wearing Sparkly Clothes?

8 08 2010

My “little chorus” had a gig last week. I sing with a large Sweet Adelines chorus, The Melodeers, that’s right near my house and a small Sweet Adelines chorus, Riverside Chorus, that’s an hour or so away. My large chorus doesn’t sing out very often all together, but the small one does gigs fairly regularly, especially in the summer. My sister Amy is also in both choruses. (And, she’s the bass in our quartet.)

Riverside actively seeks out opportunities to sing in the community. First of all, it’s part of our mission to be a community chorus. Also, we find that it’s a good way to solicit members. Sometimes we get paid, sometimes we just do it for the opportunity to go out and show people who we are and what we have to offer. Also, we like to sing! Sweet Adelines love to perform.

So we had a paying gig last week — a 90th birthday party at a very busy, big local restaurant— Linos, in Rockford, Illinois. We actually performed downstairs in a party room, but as always, when a bunch of people stand around in the same sparkly outfit, wearing “heavy street make up,” you attract a lot of attention. Lots of people asked us if we were going to sing.

Jeffrey, guy from the restaurant who seemed to be in charge of the party was very attentive, brought us glasses of water while we were warming up, made sure we had everything we needed, etc. He told us afterwards that he really enjoyed our singing both during the warm up and during the performance.

On the long drive home from Rockford, Amy & I talked about how we could motivate restaurants to give out our flyers to people who are having parties in their party rooms. What if we offered to sing around the restaurant for free for every three or four gigs that we do for their party patrons?

Could we do it for Riverside out in that neighborhood? Could we try it for our quartet in our own neighborhood?

What do you guys think about this? Has anyone else tried this strategy? What works for you?

:)Sj

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